PETA Germany's “Eye to Eye” - The First Virtual Reality Dialogue Between Humans and Animals

In cooperation with the creative agency Kolle Rebbe and digital agency Demodern, PETA Germany has created a virtual reality project called “Eye to Eye”. What if we could have a conversation with an animal? What if the animal would ask us why we lock him or her up, why we eat them or turn them into clothing? For the first time, humans and animals meet on equal terms to have a conversation that will open people’s eyes and hearts. https://eyetoeye.peta.de